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Solution Manual (Downloadable files) Consumer Behavior: Buying, Having, Being , 13th Edition By Michael R. Solomon,ISBN-13:9780135200117

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Solution Manual (Downloadable files) Consumer Behavior: Buying, Having, Being , 13th Edition By Michael R. Solomon,ISBN-13:9780135200117

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Solution Manual (Downloadable files) Consumer Behavior: Buying, Having, Being , 13th Edition By Michael R. Solomon,ISBN-13:9780135200117

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Description

For consumer behavior courses.

This ISBN is for the MyLab access card. Pearson eText is included.

Beyond consumer behavior: How buying habits shape identity

A #1 best-selling text for consumer behavior courses, Solomon’s Consumer Behavior: Buying, Having, and Beingcovers what happens before, during, and after the point of purchase. It investigates how having (or not having) certain products affects our lives; specifically, how these items influence how we feel about ourselves and each other, especially in the canon of social media and the digital age. In the 13th Edition, up-to-date content reflects major marketing trends and changes that impact the study of consumer behavior. Since we are all consumers, many of the topics have both professional and personal relevance to students. This makes it easy to apply the theory outside of the classroom and maintain an edge in the fluid and evolving field of consumer behavior.

Reach every student with MyLab Marketing

MyLab™ is the teaching and learning platform that empowers you to reach every student. By combining trusted author content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student. New Mini Sims put students in professional roles and give them the opportunity to apply course concepts and develop decision-making skills through real-world business challenges. Learn more about MyLab Marketing.

Plus, give students anytime, anywhere access with Pearson eText
Pearson eText
 is a simple-to-use, mobile-optimized, personalized reading experience available within MyLab. It lets students highlight, take notes, and review key vocabulary all in one place — even when offline. Seamlessly integrated videos and other rich media engage students and give them access to the help they need, when they need it. Educators can easily share their own notes with students so they see the connection between their eText and what they learn in class.

Table of Contents

PART 1: FOUNDATIONS OF CONSUMER BEHAVIOR

1. Buying, Having, and Being: An Introduction to Consumer Behavior

2. Consumer and Social Well-Being

PART 2: INTERNAL INFLUENCES ON CONSUMER BEHAVIOR

3. Perception

4. Learning and Memory

5. Motivation and Affect

6. The Self and Gender Identity

7. Personality, Lifestyles, and Values

PART 3: CHOOSING AND USING PRODUCTS  

8. Attitudes and Persuasive Communications

9. Decision Making

10. Buying, Using, and Disposing

PART 4: CONSUMERS IN THEIR SOCIAL AND CULTURAL SETTINGS

11. Group Influences and Social Media

12. Income and Social Class

13. Subcultures

14. Culture

Appendix I: Careers in Consumer Research

Appendix II: Research Methods

Appendix III: Sources of Secondary Data