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Solution Manual (Downloadable files) for Foundations of Marketing, 8th Edition By M. Pride
TABLE OF CONTENTS
PART I: STRATEGIC MARKETING AND ITS ENVIRONMENT.
1. Customer-Driven Strategic Marketing.
2. Planning, Implementing, and Evaluating Marketing Strategies.
3. The Marketing Environment, Social Responsibility, and Ethics.
PART II: MARKETING RESEARCH AND TARGET MARKETS.
4. Marketing Research and Information Systems.
5. Target Market Segmentation and Evaluation.
PART III: CUSTOMER BEHAVIOR AND E-MARKETING.
6. Consumer Buying Behavior.
7. Business Markets and Buying Behavior.
8. Reaching Global Markets.
9. Digital Marketing and Social Networking.
PART IV: PRODUCT AND PRICE DECISIONS.
10. Product, Branding, and Packing Concepts.
11. Developing and Managing Goods and Services
12. Pricing Concepts and Management.
13. Marketing Channels and Supply-Chain Management.
14. Retailing, Direct Marketing, and Wholesaling.
PART V: PROMOTION DECISIONS.
15. Integrated Marketing Communications.
16. Advertising and Public Relations.
17. Personal Selling and Sales Promotion.
Online Appendices.
Appendix A: Financial Analysis in Marketing.
Appendix B: Sample Marketing Plan.
Appendix C: Careers in Marketing.Learning Path:
1. Customer-Driven Strategic Marketing.
2. Planning, Implementing, and Evaluating Marketing Strategies.
3. The Marketing Environment, Social Responsibility, and Ethics.
PART II: MARKETING RESEARCH AND TARGET MARKETS.
4. Marketing Research and Information Systems.
5. Target Market Segmentation and Evaluation.
PART III: CUSTOMER BEHAVIOR AND E-MARKETING.
6. Consumer Buying Behavior.
7. Business Markets and Buying Behavior.
8. Reaching Global Markets.
9. Digital Marketing and Social Networking.
PART IV: PRODUCT AND PRICE DECISIONS.
10. Product, Branding, and Packing Concepts.
11. Developing and Managing Goods and Services
12. Pricing Concepts and Management.
13. Marketing Channels and Supply-Chain Management.
14. Retailing, Direct Marketing, and Wholesaling.
PART V: PROMOTION DECISIONS.
15. Integrated Marketing Communications.
16. Advertising and Public Relations.
17. Personal Selling and Sales Promotion.
Online Appendices.
Appendix A: Financial Analysis in Marketing.
Appendix B: Sample Marketing Plan.
Appendix C: Careers in Marketing.Learning Path:
