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Solution Manual (Downloadable Files) for Integrated Advertising, Promotion, and Marketing Communications, 8th Edition, Kenneth E. Clow, ISBN-10: 0134484134, ISBN-13: 9780134484136

Authors:

Keith J. Tuckwell

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Solution Manual for Integrated Advertising Promotion and Marketing Communications 8th Edition Clow

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Solution Manual for Integrated Advertising, Promotion, and Marketing Communications, 8th Edition, Kenneth E. Clow, Donald E. Baack, ISBN-10: 0134484134, ISBN-13: 9780134484136

Other ISBNs:
ISBN-10: 0134450639, ISBN-13: 9780134450636

Table of Contents

Part I: The IMC Foundation

1. Integrated Marketing Communications

2. Brand Management

3. Buyer Behaviors

4. The IMC Planning Process

Part II: IMC Advertising Tools

5. Advertising Campaign Management

6. Advertising Design

7. Traditional Media Channels

Part III: Digital and Alternative Marketing

8. Digital Marketing

9. Social Media

10. Alternative Marketing

Part IV: IMC Promotional Tools

11. Database and Direct Response Marketing and Personal Selling

12. Sales Promotions

13. Public Relations and Sponsorship Programs

Part V: IMC Ethics, Regulation, and Evaluation

14. Relations and Ethical Concerns

15. Evaluating an Integrated Marketing Program