Sale!

Solution Manual (Downloadable Files) for Marketing Management, 5th Edition, Dawn Iacobucci, ISBN-10: 1337271128, ISBN-13: 9781337271127

Authors:

Dawn Iacobucci

$100.00 $50.00

This product is purchased 166 times untill today 2020/09/26

Solution Manual for Marketing Management 5th Edition Iacobucci

REQUEST SAMPLE

Sales@TestBankap.com


Monday-Friday 8.00 to 23.00
Saturday 9.00 to 23.00
Sunday 10.00 to 23.00

Description

Share

Solution Manual for Marketing Management, 5th Edition, Dawn Iacobucci, ISBN-10: 1337271128, ISBN-13: 9781337271127

Table of Contents

Part I: MARKETING STRATEGY.
1. Why Is Marketing Management Important?
2. Customer Behavior.
3. Segmentation.
4. Targeting.
5. Positioning.
Part II: PRODUCT POSITIONING.
6. Products: Goods and Services.
7. Brands.
8. New Products and Innovation.
Part III: POSITIONING VIA PRICE, PLACE, PROMOTION.
9. Pricing.
10. Channels of Distribution.
11. Advertising Messages and Marketing Communication.
12. Integrated Marketing Communication and Media Choices.
13. Social Media.
Part IV: POSITIONING: ASSESSMENT THROUGH THE CUSTOMER LENS.
14. Customer Satisfaction and Customer Relationships.
15. Marketing Research Tools.
Part V: CAPSTONE.
16. Marketing Strategy.
17. Marketing Plans.