Description
Test Bank for Canadian Advertising in Action, 10th Edition, Keith J. Tuckwell, ISBN-10: 0133370275, ISBN-13: 9780133370270
Table of Contents
Part 1 – Advertising and Marketing Communications Today
Chapter 1 Advertising in a Marketing Communications Environment
Chapter 2 The Advertising Industry
Part 2 – Marketing Communications Planning
Chapter 3 Consumer Behaviour Concepts and Target Marketing
Chapter 4 Strategic Planning Concepts for Marketing Communications
Part 3 – Creating the Message
Chapter 5 Creative Planning Essentials
Chapter 6 Design, Layout, and Production
Part 4 – Communicating the Message: Planning Message Placement
Chapter 7 Media Planning Essentials
Chapter 8 Print Media: Newspapers and Magazines
Chapter 9 Broadcast Media: Television and Radio
Chapter 10 Out-of-Home Media
Chapter 11 Direct-Response Media
Chapter 12 Interactive Communications
Part 5 – Communicating the Message: Integrated Media Choices
Chapter 13 Sales Promotion
Chapter 14 Public Relations and Experiential Marketing
Appendix I: Marketing Communications Plan 442
Appendix II: Advertising Regulations
