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Test Bank (Downloadable files) For Cases in Public Relations Strategy By St. John III ISBN: 9781506349152

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Test Bank (Downloadable files) For Cases in Public Relations Strategy By Burton St. John III, Diana Knott Martinelli, Robert S. Pritchard, Cylor Spaulding, ISBN: 9781506349152

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Test Bank (Downloadable files) For Cases in Public Relations Strategy By St. John III

Table Of Content

Acknowledgments
About the Editors
Burton St. John III and Diana Knott Martinelli
Preface: An Introduction to Public Relations Case Studies and Strategy
Chapter 1. Branding

“Amazing Things Happen When You Go West”: Raising Visibility, Interest, and Enrollment

Jami Payne Bower and Amber M. K. Smallwood

Growing the Pope’s Flock

Fred Cook

Mississippi, Believe It: Eleven Years and Moving Forward

Jesse McCraw

A Strategic View: Public Relations and Tech Startups: A Case of OnlineVisas.com

Anna Klyueva
Chapter 2. Community Relations

Lights in the Night: Lanterns Make Community Connections

Adrienne A. Wallace

Success, Value, Advocacy: Building Awareness for Student Veterans of America on College Campuses

Christie M. Kleinmann

The Cleveland Foundation Centennial Campaign

Michael Murphy and Emily Foote-Huth
Chapter 3. Integrated Communication

The CLOROX® Ick Awards

Leslie Schrader, Whitney Press, and Fran Bernhards

The Optical Society’s Centennial Year Celebration: Reflecting a Century of Innovation

Rebecca B. Andersen and Tracy Schario

“Love Is Love” Wedding in Fort Lauderdale

Virginia Sheridan
Chapter 4. Financial Communication

Tax Amnesty 2015: Act Now. Get Right. Move Forward

Amanda Jo Stanley

Building Brand Equity to Attract Investment Dollars in Clean Technology

Arlene Guzmán Todd and Kate S. Kurtin

The Alcatel-Lucent Shift Plan: A Financial Turnaround Bolstered by Communications

Marisa Baldo, Wendy Zajack
Chapter 5. Issue Advocacy

Compassion & Choices and Brittany Maynard Help Create New Medical Aid-in-Dying Legislation in California

Heather J. Hether, Sean Crowley, and Toni Broaddus

Spreading Awareness of James W. Foley’s Legacy

Gemma R. Puglisi

Cut the Bait: Stop Overfishing Subsidies

Courtney J. Sakai

A Strategic View: Jazz With the Stars: Funding of K–12 Music Celebrated In DC

Mike Fulton
Chapter 6. Health Communication

Using the Lived Experience as a Powerful Advocacy and Awareness Strategy in Australia

Charles R. Harman and David Meldrum

Cedar Valley American Heart Association “Go Red for Women” Special Event

Gayle Pohl and Jeffrey Brand

Working With a Difficult Client: Examining the Tensions Experienced While Developing the Halo Syndrome Campaign

Lindsey B. Anderson, Melanie Morgan, Shavonne Shorter, and Brian C. Britt

A Strategic View: The Halo Campaign and Building a Positive Client Relationship

Lindsey B. Anderson, Melanie Morgan, Shavonne Shorter, and Brian C. Britt

A Strategic View: Donate Life Ohio Campaign: Save a Life. Be a Donor

Michele E. Ewing
Chapter 7. Crisis Communication

Boosting Pride in the Face of a Downturn in Whitesville, West Virginia

Geah Pressgrove and Julia Daisy Fraustino

Regaining Trust Amid a Crisis: Louisiana Office of Tourism and the BP Oil Spill

Dedria Givens-Carroll and John Deveney

Transparency in the Midst of a Budget Reduction

Peggy M. Rupprecht

A Strategic View: “Hurry Up, Then Wait”: Old Dominion University’s Crisis Communication Response to Crude Move-In Day Banners

Brendan O’Hallarn and Giovanna M. Genard

A Strategic View: Contrasts in a Crisis: Fact-Based Traditional Media Versus Emotion-Laden Social Media in the Midst of an Employee Strike

Maureen Schriner
Chapter 8. Further Views In Public Relations Strategy

Make 90 Seconds Last a Month: The Story of the 84 Lumber Super Bowl Commercial

Steve Radick

One Company’s Quest for Quality: From Baldrige to Lean Six Sigma

Koji Fuse, George Bowden

Addressing Internal Communication at the U.S. Embassy in Kigali, Rwanda

Bond H. Benton

Tenneco Builds Employee Engagement Through Recognition

Keith Burton

Beating the “Big Three”: Publicizing Fox TV Network’s 1987 Debut

Jack Breslin

My Press Needs Challenge: Creating a Brand in a Mature Market

Allison Weidhaas

A Strategic View: #Whatididinstead: A Social Media Rather Than Social Norms Approach to Curb Teen Drinking

Kimberly Field-Springer

A Strategic View: Driving Behavior Change Through Public Relations: How Earned Media Lead Consumer Decision Making About Medicare

Mark Weiner
Robert S. Pritchard and Cylor Spaulding
Appendix: Consulting 101
Index
Lindsey Anderson, Melanie Morgan, Shavonne Shorter, Brian Britt
A Strategic View: The Halo Campaign and Building a Positive
Client Relationship