Description
Test Bank (Downloadable files) For Entrepreneurship The Practice and Mindset By Neck
Table Of Content
Entrepreneurship Requires Action and Practice
Entrepreneurship May Be Different From What You Think
A Brief History of the Evolution of Entrepreneurship in the United States
Types Of Entrepreneurship
The World Is Participating in Entrepreneurship
How This Book Will Help You Practice Entrepreneurship
Two Main Perspectives on Entrepreneurship
The Five Skills Most Important to The Practice of Entrepreneurship
Entrepreneurship Is More a Method than a Process
The Practice of Entrepreneurship: An Introduction
The Concept of Deliberate Practice
The Power of Mindset
What Is Mindset?
The Self-Leadership Habit
The Creativity Habit
The Improvisation Habit
The Mindset as the Pathway to Action
The Role of Social Entrepreneurship
Social Entrepreneurship and Wicked Problems
Types of Social Entrepreneurship
Capital Markets for Social Entrepreneurs
Social Entrepreneurs and Their Stakeholders
Differences Between Social Entrepreneurship And Corporate Social Responsibility
Social Entrepreneurship and Global Inclusion
The Entrepreneurial Mindset and Opportunity Recognition
Opportunities Start with Thousands of Ideas
Two Pathways to Opportunity Identification
Opportunities Through Active Search and Alertness
From Idea Generation to Opportunity Recognition
What Is Design Thinking?
Design Thinking as a Human-Centered Process
Design Thinking Requires Empathy
The Design-Thinking Process: Inspiration, Ideation, Implementation
Pathways Toward Observation and Insights
Interviewing as a Useful Technique for Identify Needs
Variations of the Design-Thinking Process
What Are Experiments?
The Six Steps of Scientific Experimentation
Hypotheses and Customer Identification
Generating Data and the Rules of Experimentation
Types of Experiments
The Power of Storyboarding
What Is a Business Model?
The Four Parts of a Business Model
The Customer Value Proposition (CVP)
Different Types of CVPs and Customer Segments
The Business Model Canvas (BMC)
The Importance of Planning to Entrepreneurs
The Trim Framework
Plans Take Many Forms
The Business Plan Debate
Tips for Writing Business Plans
What Is a Revenue Model?
Different Types of Revenue Models
Generating Revenue From “Free”
Revenue and Cost Drivers
Pricing Strategies
Calculating Prices
Failure and Entrepreneurship
The Failure Spectrum
Fear of Failure
Learning From Failure
Getting Gritty: Building a Tolerance for Failure
What Is Bootstrapping?
Bootstrapping Strategies
Crowdfunding Versus Crowdsourcing
Crowdfunding Startups and Entrepreneurships
The Four Contexts for Crowdfunding
The Advantages of Crowdfunding
A Quick Guide to Successful Crowdfunding
What Is Equity Financing?
The Basics Of Valuation
Angel Investors
Venture Capitalists (VCs)
Due Diligence
The Entrepreneur’s Dilemma
Financial Projections for Startups
Three Essential Financial Statements
Linkages between the Three Financial Statements
The Journey of Cash: The Cash Conversion Cycle
Building Pro Forma Financial Statements
Building Assumptions: Operating Policies and Other Key Assumptions
The Power of Networks
The Value of Networks
Building Networks
Virtual Networking
Networking to Build the Founding Team
Legal Considerations
Types of Legal Structures
Legal Mistakes Made by Startups
Intellectual Property (IP)
Global IP Theft
Common IP Traps
Hiring Employees
The Role of Marketing and Pitching in Entrepreneurship
The Basic Principles of Marketing
Entrepreneurial Marketing
Marketing Through Social Media
Marketing Yourself
The Art of Pitching
Overview of the Pitch Deck
Pitch Deck Slides
The Question and Answer Period
