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Test Bank (Downloadable Files) for Essentials of Entrepreneurship and Small Business Management, 8th Edition, Norman M. Scarborough, Jeffrey R. Cornwall, ISBN-10: 0133849627, ISBN-13: 9780133849622

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Norman M. Scarborough

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Test Bank for Essentials of Entrepreneurship and Small Business Management 8th Edition Scarborough

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Test Bank for Essentials of Entrepreneurship and Small Business Management, 8th Edition, Norman M. Scarborough, Jeffrey R. Cornwall, ISBN-10: 0133849627, ISBN-13: 9780133849622

Table of Contents

Section I: The Challenge of Entrepreneurship

1. The Foundations of Entrepreneurship

2. Ethics and Social Responsibility: Doing the Right Thing

3. Inside the Entrepreneurial Mind: From Ideas to Reality

Section II: The Entrepreneurial Journey Begins

4. Conducting a Feasibility Analysis and Designing a Business Model

5. Crafting a Business Plan and Building a Solid Strategic Plan

6. Forms of Business Ownership and Buying an Existing Business

7. Franchising and the Entrepreneur

Section III: Launching the Business

8. Building a Powerful Bootstrap Marketing Plan

9. E-commerce and the Entrepreneur

10. Pricing and Credit Strategies

11. Creating a Successful Financial Plan

12. Managing Cash Flow

Section IV: Putting the Business Plan to Work: Sources of Funds

13. Sources of Financing: Equity and Debt

14. Choosing the Right Location and Layout

15. Global Aspects of Entrepreneurship

16. Building a New Venture Team and Planning the Next Generation