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Test Bank for Information Systems: A Manager’s Guide to Harnessing Technology Version: 7.0 John Gallaugher ISBN: 9781453394045

Table of Contents

Chapter 1: Setting the Stage: Technology and the Modern Enterprise
1.1 Tech’s Tectonic Shift: Radically Changing Business Landscapes
1.2 It’s Your Revolution
1.3 Geek Up—Tech Is Everywhere And You’ll Need It To Thrive
1.4 The Pages Ahead
Chapter 2: Strategy and Technology: Concepts and Frameworks for Achieving Success
2.1 Introduction
2.2 Powerful Resources
2.3 Barriers To Entry, Technology, And Timing
2.4 Key Framework: The Five Forces Of Industry Competitive Advantage
Chapter 3: Zara: Fast Fashion from Savvy Systems
3.1 Introduction
3.2 Don’t Guess, Gather Data—Make Small Batches Of What Customers Want & Ship It Fast!
3.3 Moving Forward
Chapter 4: Netflix in Two Acts: Sustaining Leadership in an Epic Shift from Atoms to Bits
4.1 Introduction
4.2 Act I: David Becomes Goliath: Crafting Killer Assets For Dvd By Mail Dominance
4.3 Act Ii: Netflix And The Shift From Mailing Atoms To Streaming Bits
Chapter 5: Moore’s Law and More: Fast, Cheap Computing, and What This Means for the Manager
5.1 Introduction
5.2 The Death Of Moore’s Law?
5.3 The Power Of Parallel: Supercomputing, Grids, Clusters, And Putting Smarts In The Cloud
5.4 E Waste: The Dark Side Of Moore’s Law
5.5 Mickey’s Wearable: Disney’s Magic Band
Chapter 6: Disruptive Technologies: Understanding Giant Killers and Tactics to Avoid Extinction
6.1 Introduction
6.2 From Bitcoin To Blockchain And Beyond: A Disruptive Innovation For Money And More?
Chapter 7: Amazon: An Empire Stretching from Cardboard Box to Kindle to Cloud
7.1 Introduction
7.2 The Emperor Of E Commerce
7.3 The Lord Of Logistics
7.4 Beyond Clicks: More Bricks
7.5 Amazon’s Disruptive Consumer Hardware Businesses: Kindle, Fire, Alexa, And More
7.6 Amazon And The Cloud: From Personal Storage To Aws
Chapter 8: Platforms, Network Effects, and Competing in a Winner-Take-All World
8.1 Introduction
8.2 Platforms Are Powerful, But Where Does All That Value Come From?
8.3 One Sided Or Two Sided Markets?
8.4 How Are These Markets Different?
8.5 Competing When Network Effects Matter
Chapter 9: Social Media, Peer Production, and Leveraging the Crowd
9.1 Introduction
9.2 Blogs
9.3 Wikis
9.4 Social Networks
9.5 Twitter And The Rise Of Microblogging
9.6 Prediction Markets And The Wisdom Of Crowds
9.7 Crowdsourcing
9.8 Get Smart: The Social Media Awareness And Response Team
Chapter 10: The Sharing Economy, Collaborative Consumption, and Efficient Markets through Tech
10.1 Introduction
10.2 Boom Times And Looming Challenges In The Sharing Economy
10.3 Future Outlook: Established Players Get Collaborative
10.4 Airbnb—Hey Stranger, Why Don’t You Stay At My Place?
10.5 Uber’s Wild Ride: Sharing Economy Success, And Lessons From A Fallen Founder
Chapter 11: Facebook: Platforms, Privacy, and Big Business from the Social Graph
11.1 Introduction
11.2 Lengthening Leaders, Quick Catch Ups, And The Challenging Rise Of Mobile
11.3 Lessons From Platform Facebook: Big Growth, Bad Partners, Ap Is And A Mobile Melee
11.4 Advertising And Social Networks: A Challenging Landscape But A Big Payoff
11.5 Move Fast And Breaks Things: Fumbles, Fake News, And Global Growth Challenges
Chapter 12: Rent the Runway: Entrepreneurs Expanding an Industry by Blending Tech with Fashion
12.1 Introduction
12.2 Founding The Business: Are We On To Something?
12.3 Customer Engagement (Mobile, Social, And Physical Storefronts)
12.4 Data
12.5 Operations And Logistics
12.6 Subscription: Bigger Than Rental
12.7 Conclusion
Chapter 13: Understanding Software: A Primer for Managers
13.1 Introduction
13.2 Operating Systems
13.3 Application Software: Apps, Desktop Products, And Enterprise Systems
13.4 Distributed Computing, Web Services, And Ap Is: The Platform Builders
13.5 Writing Software
13.6 Software Development Methodologies: From Waning Waterfall To Ascending Agile, Plus A Sprint Through Scrum
13.7 Beyond The Price Tag: Total Cost Of Ownership And The Cost Of Tech Failure
Chapter 14: Software in Flux: Open Source, Cloud, Virtualized, and App-Driven Shifts
14.1 Introduction
14.2 Open Source
14.3 Why Open Source?
14.4 Examples Of Open Source Software
14.5 Why Give It Away? The Business Of Open Source
14.6 Defining Cloud Computing
14.7 Software In The Cloud: Why Buy When You Can Rent?
14.8 Saa S: Not Without Risks
14.9 Understanding Cloud Computing Models: Paa S, Iaa S, And Motivations And Risks
14.10 Clouds And Tech Industry Impact
14.11 Virtualization: Software That Makes One Computer Act Like Many
14.12 Apps And App Stores: Further Disrupting The Software Industry On Smartphones, Tablets, And Beyond
14.13 Make, Buy, Or Rent
Chapter 15: Data and Competitive Advantage: Databases, Analytics, AI and Machine Learning
15.1 Introduction
15.2 Data, Information, And Knowledge
15.3 Where Does Data Come From?
15.4 Data Rich, Information Poor
15.5 Data Warehouses, Data Marts, And Technology Behind “Big Data”
15.6 The Business Intelligence Toolkit
15.7 Artificial Intelligence, Big Data And Machine Learning: It’s Now Everywhere!
15.8 Data Asset In Action: Technology And The Rise Of Walmart
Chapter 16: A Manager’s Guide to the Internet and Telecommunications
16.1 Introduction
16.2 Internet 101: Understanding How The Internet Works
16.3 Getting Where You’re Going
16.4 Last Mile: Faster Speed, Broader Access
Chapter 17: Information Security: Barbarians at the Gateway (and Just About Everywhere Else)
17.1 Introduction
17.2 Why Is This Happening? Who Is Doing It? And What’s Their Motivation?
17.3 Where Are Vulnerabilities? Understanding The Weaknesses
17.4 Taking Action
Chapter 18: Google in Three Parts: Search, Online Advertising, and an Alphabet of Opportunity
18.1 Introduction
18.2 Understanding Search
18.3 Understanding The Increase In Online Ad Spending
18.4 Search Advertising
18.5 Ad Networks: Distribution Beyond Search
18.6 More Ad Formats And Payment Schemes
18.7 Customer Profiling And Behavioral Targeting
18.8 Profiling And Privacy
18.9 Search Engines, Ad Networks, And Fraud
18.10 The Battle Unfolds