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Test Bank (Downloadable files) For Introduction to Strategic Public Relations Digital, Global, and Socially Responsible Communication By Teruggi Page ISBN: 9781506358031, ISBN: 9781544337241, ISBN: 9781544331584

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Test Bank (Downloadable files) For Introduction to Strategic Public Relations Digital, Global, and Socially Responsible Communication By Janis Teruggi Page, Lawrence J. Parnell, ISBN: 9781506358031, ISBN: 9781544337241, ISBN: 9781544331584

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Test Bank (Downloadable files)For Introduction to Strategic Public Relations Digital, Global, and Socially Responsible Communication By Teruggi Page

Table Of Content

Preface
Acknowledgments
About the Authors
SECTION 1: UNDERSTANDING PUBLIC RELATIONS
UNIT 1: Public Relations’ Role and Function in Society
CHAPTER 1: Strategic Public Relations: A Constantly Evolving Discipline

Learning Objectives

The Image of Public Relations in Popular Culture

Defining Public Relations: What’s in a Name?

Defining Corporate Social Responsibility and Sustainability Communications: Doing Well by Doing Good, or Is It More Complex?

Growth of Public Relations Into a Global Industry

Roles and Functions for Public Relations Pros

Career Paths for Public Relations Professionals: Which Way Is Right for You?

Scenario Outcome

Wrap Up

Key Terms

Think About It

Write Like a Pro

Social Responsibility Case Study: Allstate Purple Purse: Raising Awareness and Funds for Victims

Social Responsibility Case Study: The Nature Conservancy: Connecting City Water Supplies With Nature

CHAPTER 2: The History of Modern Public Relations: From Barnum to Lee, Bernays to Page, and Other Public Relations Pioneers

Learning Objectives

A History of Public Relations in the Modern Era

Growth of the Public Relations Agency

Origins, Definitions, and Driving Forces of Corporate Social Responsibility

The Future of Public Relations

Scenario Outcome

Wrap Up

Key Terms

Think About It

Write Like a Pro

Social Responsibility Case Study: Edward Bernays and Light’s Golden Jubilee

Social Responsibility Case Study: Johnson & Johnson’s Tylenol Crisis

CHAPTER 3: Ethics and Law in Public Relations

Learning Objectives

Ethics in Public Relations

Stay Informed, Be Vigilant, Develop Personal Ethics

How Does Law Affect Public Relations?

Scenario Outcome

Wrap Up

Key Terms

Think About It

Write Like a Pro

Social Responsibility Case Study: Coca-Cola’s Fight Against Obesity

Social Responsibility Case Study: Burson-Marsteller’s “Whisper Campaign”

CHAPTER 4: Foundations of Public Relations: Research and Theory

Learning Objectives

How to Begin

Primary Research Methods

The Big Ideas Behind Public Relations Strategies

Scenario Outcome

Wrap Up

Key Terms

Think About It

Write Like a Pro

Social Responsibility Case Study: Allstate Reality Rides® Combats Distractions With a Virtual Driving Simulator

Social Responsibility Case Study: The Monster-Free Mouths Movement: AAPD Makes a Big Deal About the Importance of Little Teeth

CHAPTER 5: Implementing Your Strategic Communications Plan

Learning Objectives

Foundations of Strategic Planning in Strategic Public Relations

Objectives

Programming

Evaluation, Ongoing Research, and Stewardship

Scenario Outcome

Wrap Up

Key Terms

Think About It

Write Like a Pro

Social Responsibility Case Study: TuDinero con TD: Empowering the U.S. Hispanic Community Through Financial Education

Social Responsibility Case Study: Be the Match: Inspiring the African American Community to Step Up and Save Lives

SECTION 2: PRACTICING PUBLIC RELATIONS IN A SOCIALLY RESPONSIBLE WORLD
UNIT 2: Public Relations Tactics
CHAPTER 6: Public Relations Writing: Persuasive and Audience Focused

Learning Objectives

For a Public Relations Career, You Had Better Become a Good Writer

Public Relations Writing Strategy and Style

Generating Content: Public Relations Writing Essentials

Scenario Outcome

Wrap Up

Key Terms

Think About It

Write Like a Pro

Social Responsibility Case Study: Whirlpool: Care CountsTM

Social Responsibility Case Study: How Can Video Storytelling Support Social Responsibility Efforts

CHAPTER 7: Media Relations in a Digital World

Learning Objectives

The State of the News Media Today

Communications Theory and Media Relations

Measuring News Coverage

Global Media Relations Trends and Tactics

Scenario Outcome

Wrap Up

Key Terms

Think About It

Write Like a Pro

Social Responsibility Case Study: Deepwater Wind: Launching America’s First Offshore Wind Farm

Social Responsibility Case Study: World Wildlife Fund’s Campaign to Stop Wildlife Crime

CHAPTER 8: Social Media and Emerging Technologies

Learning Objectives

Social Media

The Value and Strategies of Social Media

A Showcase of Public Relations Practices With Social Networks

Evaluating Social Media and Looking to the Future

Scenario Outcome

Wrap Up

Key Terms

Think About It

Write Like a Pro

Social Responsibility Case Study: M&M’S Red Nose Day Raises Money for Children Living in Poverty

Social Responsibility Case Study: Giving Tuesday: The Day the World Gave Back

UNIT THREE: General Practice Areas
CHAPTER 9: Corporate Social Responsibility and Community Relations

Learning Objectives

Social Responsibility and the Essential Role of Public Relations

Successful Corporate Social Responsibility Flows From Business Culture and Builds Reputation

Communicating Corporate Social Responsibility: Opportunities and Challenges

Community Relations and Corporate Social Responsibility

Scenario Outcome

Wrap Up

Key Terms

Think About It

Write Like a Pro

Social Responsibility Case Study: Comcast Cares Day Engages Employees, Their Families, Friends, and Community

Social Responsibility Case Study: Dollywood Foundation Launches “My People Fund” Relief Effort

CHAPTER 10: Employee Relations, Corporate Culture, and Social Responsibility

Learning Objectives

Employee Relations and Healthy Organizations

Public Relations and Employee Engagement

Communication Challenges and Opportunities

Employee Relations and Corporate Social Responsibility

Scenario Outcome

Wrap Up

Key Terms

Think About It

Write Like a Pro

Social Responsibility Case Study: IBM’s Corporate Service Corps Develops the Leaders of the Future

Social Responsibility Case Study: Ben & Jerry’s Ice Cream Gives Back to Vermont

CHAPTER 11: Corporate Communication and Reputation Management

Learning Objectives

The Modern Corporation—Meeting the Challenge

Core Competencies of Corporate Communications

Corporate Communications and Corporate Social Responsibility

Financial Communications, Media Relations, and Investor Relationships

Scenario Outcome

Wrap Up

Key Terms

Think About It

Write Like a Pro

Social Responsibility Case Study: Hertz Hits the Road—Being a Good Neighbor in Florida

Social Responsibility Case Study: Snap Inc— From Dad’s Garage to a $33 Billion Initial Public Offering

CHAPTER 12: Issues Management and Crisis Communication

Learning Objectives

Issues Management

Crisis Communications

Prepare for and Manage a Crisis

Scenario Outcome

Wrap Up

Key Terms

Think About It

Write Like a Pro

Social Responsibility Case Study: Hertz Moves Its Corporate Headquarters

Social Responsibility Case Study: Under Armour and the Sochi Winter Olympics: Protecting the Brand Against Unfair Criticism

UNIT 4: Specialty Practice Areas
CHAPTER 13: Sports, Tourism, and Entertainment

Learning Objectives

Opportunities and Challenges of Sports Public Relations

Tourism—More Than Sightseeing

Entertainment Public Relations—Publicity and Much More

Entertainment Public Relations and Social Causes

Scenario Outcome

Wrap Up

Key Terms

Think About It

Write Like a Pro

Social Responsibility Case Study: #askMPLS Provides Virtual Concierges During Major League Baseball All-Star Week

Social Responsibility Case Study: Stronger Than the Storm—Ribbon Cutting Marks Recovery From Superstorm Sandy

CHAPTER 14: Nonprofit, Health, Education, and Grassroots Organizations

Learning Objectives

Nonprofits: Size, Impact, and Opportunity for Public Relations Practitioners

Health Communication

Public Relations Support of Educational Institutions

Public Relations in Grassroots Organizations

Scenario Outcome

Wrap Up

Think About It

Write Like a Pro

Social Responsibility Case Study: GlobalGiving: Crowdfunding Gives to People and Companies Around the World

Social Responsibility Case Study: Two Bostonians Campaign to Stop the Olympics From Coming to Their Hometown

CHAPTER 15: Public Affairs, Government Relations, and Political Communications

Learning Objectives

Public Affairs, Government Relations, and Political Communications

Government Relations and Lobbying

Political Communication: Applying Public Relations Strategy to Campaigns and Elections

Scenario Outcome

Wrap Up

Key Terms

Think About It

Write Like a Pro

Social Responsibility Case Study: CCPHA Serves Up the Bitter Truth About Sugary Drinks

Social Responsibility Case Study: The First Ladies Health Initiative: Walgreens Supports HIV/AIDS Screenings in Urban Churches

CHAPTER 16: International Public Relations and Public Diplomacy

Learning Objectives

An Overview of Global Communications

Global Public Relations in Different Settings

Public Diplomacy, Strategic Public Relations, and Social Responsibility

Scenario Outcome

Wrap Up

Key Terms

Think About It

Write Like a Pro

Social Responsibility Case Study: Dell Women’s Entrepreneurial Network Creates Opportunities for Women

Social Responsibility Case Study: “Blue Corridor” Natural Gas Vehicle Rally

Glossary
References
Index