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Test Bank (Downloadable Files) for Marketing: An Introduction, 6th Canadian Edition, Gary Armstrong, Philip T. Kotler, Valerie Trifts, Lilly Anne Buchwitz, ISBN-10: 0134470524, ISBN-13: 9780134470528

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Gary Armstrong

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Test Bank for Marketing: An Introduction 6th Canadian Edition Armstrong

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Test Bank for Marketing: An Introduction, 6th Canadian Edition, Gary Armstrong, Philip T. Kotler, Valerie Trifts, Lilly Anne Buchwitz, ISBN-10: 0134470524, ISBN-13: 9780134470528

Table of Contents

1. Marketing: Creating and Capturing Customer Value

2. Company and Marketing Strategy: Partnering to Build Customer Relationships

3. Sustainable Marketing Social Responsibility and Ethics

4. Analyzing the Marketing Environment

5. Managing Marketing Information to Gain Customer Insights

6. Understanding Consumer and Business Buyer Behaviour

7. Segmentation, Targeting, and Positioning

8. Developing and Managing Products and Services

9. Brand Strategy and Management

10. Pricing: Understanding and Capturing Customer Value

11. Marketing Channels

12. Retailing and Wholesaling NEW

13. Communicating Customer Value: Advertising and Public Relations

14. Personal Selling and Sales Promotion

15. Direct, Online, Social Media, and Mobile Marketing

16. The Global Marketplace NEW

Appendix 1 — General Company Information: Boston Pizza

Appendix 2 – The Marketing Plan

Appendix 3 — Marketing By the Numbers