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Test Bank (Downloadable Files) for Patterns of Entrepreneurship Management, 5th Edition, Jack M. Kaplan, Anthony C. Warren, ISBN-10: 1119228204, ISBN-13: 9781119239055

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Jack M. Kapla

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Test Bank for Patterns of Entrepreneurship Management 5th Edition Kaplan

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Test Bank for Patterns of Entrepreneurship Management, 5th Edition, Jack M. Kaplan, Anthony C. Warren, ISBN-10: 1119228204, ISBN-13: 9781119239055

Table of Contents

PART I GETTING STARTED AS AN ENTREPRENEUR
1 THE ENTREPRENEURIAL PROCESS 2
2 THE ART OF INNOVATION 22
3 IDEAS INTO BUSINESS MODELS 49
4 Customers, Markets, Competitors, in a Digital World 77
5 USING THE CROWD 107
6 WRITING THE WINNING BUSINESS PLAN 129
7 SETTING UP THE COMPANY 151

PART II FUNDING THE VENTURE
8 FUNDING THE VENTURE 176

PART III BUILDING AND EXITING
9 MANAGING RESOURCES—MONEY AND PEOPLE 228
10 COMMUNICATING THE OPPORTUNITY 257
11 EXITING THE VENTURE 276

PART IV SPECIAL TOPICS: SOCIAL ENTREPRENEURSHIP TECHNOLOGY ENTREPRENEURSHIP FAMILY BUSINESS
12 SPECIAL TOPIC: SOCIAL ENTREPRENEURSHIP (ONLINE) 2
13 TECHNOLOGY ENTREPRENEURSHIP (ONLINE) 22
14 FAMILY BUSINESSES: IMPORTANT AND DIFFERENT (ONLINE) 49