Test Bank (Downloadable files) For Practical Strategies for Technical Communication A Brief Guide 3rd Edition| ©2019 by Markel ISBN:9781319234294

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Test Bank  (Downloadable files) For Practical Strategies for Technical Communication A Brief Guide 3rd Edition| ©2019 by Mike Markel,Stuart A. Selber, ISBN:9781319234294



Test Bank (Downloadable files) For Practical Strategies for Technical Communication A Brief Guide 3rd Edition| ©2019 by Markel

Table of Contents
Part 1 Working in the Technical Communication Environment
1: Introduction to Technical Communication
What Is Technical Communication?
The Challenges of Producing Technical Documents
■ Thinking Visually: Characteristics of a Technical Document
■ Thinking Visually: Measures of Excellence in Technical Documents
Skills and Qualities Shared by Successful Workplace Communicators
How Communication Skills and Qualities Affect Your Career
A Process for Writing Technical Documents
■ Focus on Process: Writing Technical Documents
A Look at Three Technical Documents
LearningCurve: Understanding the Technical Communication Environment [LaunchPad]
Case 1: Using the Measures of Excellence in Evaluating a Résumé [LaunchPad]

2: Understanding Ethical and Legal Obligations
A Brief Introduction to Ethics
Your Ethical and Legal Obligations
Obligations to Your Employer
Obligations to the Public
Obligations to the Environment
Obligations to Copyright Holders
■ Guidelines: Determining Fair Use
■ Guidelines: Dealing with Copyright Questions
■ Ethics Note: Distinguishing Plagiarism from Acceptable Reuse of Information
The Role of Corporate Culture in Ethical and Legal Conduct
Understanding Ethical and Legal Issues Related to Social Media
■ Guidelines: Using Social Media Ethically and Legally
■ Document Analysis Activity: Presenting Guidelines for Using Social Media
Communicating Ethically Across Cultures
Communicating with Cultures with Different Ethical Beliefs
Communicating in Countries with Different Laws
■ Thinking Visually: Principles for Ethical Communication
Writer’s Checklist
LearningCurve: Understanding the Technical Communication Environment [LaunchPad]
Case 2: The Ethics of Requiring Students to Subsidize a Plagiarism-Detection Service [LaunchPad]
3: Writing Collaboratively
■ Thinking Visually: Advantages and Disadvantages of Collaboration
Managing Projects
■ Guidelines: Managing Your Project
Conducting Meetings
Listening Effectively
■ Guidelines: Listening Effectively
■ Guidelines: Setting Your Team’s Agenda
■ Ethics Note: Pulling Your Weight on Collaborative Projects
Conducting Efficient Meetings
Communicating Diplomatically
Critiquing a Team Member’s Work
■ Guidelines: Communicating Diplomatically
■ Guidelines: Critiquing a Colleague’s Work
Using Social Media and Other Electronic Tools in Collaboration
Word-Processing Tools
Messaging Technologies
■ Document Analysis Activity: Critiquing a Draft Clearly and Diplomatically
■ Guidelines: Participating in a Videoconference
Wikis and Shared Document Workspaces
■ Ethics Note: Maintaining a Professional Presence Online
Gender and Collaboration
Culture and Collaboration
Writer’s Checklist
LearningCurve: Understanding the Technical Communication Environment [LaunchPad]
Case 3: Accommodating a Team Member’s Scheduling Problems

PART 2: Planning and Drafting the Document
4: Analyzing Your Audience and Purpose
Understanding Audience and Purpose
Using an Audience Profile Sheet
■ Thinking Visually: Determining the Important Characteristics of Your Audience
■ Choices and Strategies: Responding to Readers’ Attitudes
Techniques for Learning About Your Audience
Determining What You Already Know About Your Audience
Interviewing People
Reading About Your Audience Online
Searching Social Media for Documents Your Audience Has Written
Analyzing Social-Media Data
Communicating Across Cultures
Understanding the Cultural Variables “on the Surface”
Understanding the Cultural Variables “Beneath the Surface”
Considering Cultural Variables as You Write
■ Guidelines: Writing for Readers from Other Cultures
■ Document Analysis Activity: Examining Cultural Variables in a Business Letter
Using Graphics and Design for Multicultural Readers
Applying What You Have Learned About Your Audience
■ Ethics Note: Meeting Your Readers’ Needs Responsibly
Writing for Multiple Audiences
Determining Your Purpose
Writer’s Checklist
LearningCurve: Analyzing Your Audience and Purpose [LaunchPad]
Case 4: Focusing on an Audience’s Needs and Interests [LaunchPad]
5: Researching Your Subject
Understanding the Differences Between Academic and Workplace Research
Understanding the Research Process
Choosing Appropriate Research Methods
■ Focus on Process: Researching a Topic
■ Choices and Strategies: Choosing Appropriate Research Techniques
■ Guidelines: Researching a Topic
Conducting Secondary Research
Using Traditional Research Tools
Using Social-Media and Other Interactive Resources
Evaluating the Information
■ Guidelines: Evaluating Print and Online Sources
Conducting Primary Research
Analysis of Social-Media Data
■ Document Analysis Activity: Evaluating Information from Internet Sources
Observations and Demonstrations
Field Research
■ Guidelines: Conducting an Interview
■ Choices and Strategies: Choosing Types of Questions for Questionnaires
■ Ethics Note: Reporting and Analyzing Data Honestly
Writer’s Checklist
LearningCurve: Researching Your Subject [LaunchPad]
Case 5: Revising a Questionnaire [LaunchPad]

6: Writing for Your Readers

Presenting Yourself Effectively
■ Guidelines: Creating a Professional Persona
Using Basic Organizational Patterns
■ Choices and Strategies: Choosing Effective Organizational Patterns
Writing Clear, Informative Titles
■ Guidelines: Revising Headings
Writing Clear, Informative Paragraphs
Structure Paragraphs Clearly
■ Ethics Note: Avoiding Burying Bad News in Paragraphs
■ Guidelines: Dividing Long Paragraphs
Use Coherence Devices Within and Between Paragraphs
Writing Grammatically Correct Sentences
Avoid Sentence Fragments
Avoid Comma Splices
Avoid Run-On Sentences
Avoid Ambiguous Pronoun References
Compare Items Clearly
Use Adjectives Clearly
Maintain Subject-Verb Agreement
Maintain Pronoun-Antecedent Agreement
Use Tenses Correctly
Structuring Effective Sentences
Emphasize New and Important
Choose an Appropriate Sentence Length
Focus on the “Real Subject”
Focus on the “Real Verb”
Use Parallel Structure
Use Modifiers Effectively
Choosing the Right Words and Phrases
Select an Appropriate Level of Formality
Be Clear and Specific
■ Ethics Note: Euphemisms and Truth Telling
Be Concise
■ Document Analysis Activity: Revising for Conciseness and Simplicity
Use Inoffensive Language
■ Guidelines: Avoiding Sexist Language
■ Guidelines: Using the People-First Approach
Writer’s Checklist
LearningCurve: Organizing and Emphasizing Information [LaunchPad]
LearningCurve: Writing Correct and Effective Sentences [LaunchPad]
Case 6a: Emphasizing Important Information in a Technical Description [LaunchPad]

Part 3: Designing User-Friendly Documents and Websites
7: Designing Print and Online Documents
Goals of Document Design
Planning the Design of Print and Online Documents
■ Guidelines: Planning Your Design
Understanding Design Principles
Designing Print Documents
Accessing Aids
■ Tech Tip: How To Set Up Pages
■ Choices and Strategies: Creating Access Aids
■ Guidelines: Understanding Learning Theory and Page Design
Page Layout
Titles and Headings
Other Design Features
■ Ethics Note: Using Type Sizes Responsibly
■ Tech Tip: How To Create Borders and Screens
■ Tech Tip: How To Create Text Boxes
Analyzing Several Print-Document Designs
■ Document Analysis Activity: Analyzing a Page Design
Designing Online Documents
Use Design To Emphasize Important Information
Create Informative Headers and Footers
Help Readers Navigate the Document
■ Guidelines: Making Your Documents Easy To Navigate
Include Extra Features Your Readers Might Need
Help Readers Connect with Others
Design for Readers with Disabilities
Design for Multicultural Audiences
■ Ethics Note: Designing Legal and Honest Online Documents
Aim for Simplicity
■ Guidelines: Designing Simple, Clear Web Pages
Analyzing Several Online-Document Designs
Writer’s Checklist
Case 7: Designing a Flyer [LaunchPad]

8: Creating Graphics
The Functions of Graphics
■ Thinking Visually: Characteristics of an Effective Graphic
Understanding the Process of Creating Graphics
Planning Graphics
■ Ethics Note: Creating Honest Graphics
Producing Graphics
■ Guidelines: Integrating Graphics and Text
■ Tech Tip: How To Insert and Modify Graphics
Revising Graphics
Citing Sources of Graphics
Using Color Effectively
Choosing the Appropriate Kind of Graphic
Illustrating Numerical Information
■ Choices and Strategies: Choosing the Appropriate Kind of Graphic
■ Guidelines: Creating Effective Tables
■ Guidelines: Creating Effective Bar Graphs
■ Guidelines: Creating Effective Infographics
■ Tech Tip: How To Use Drawing Tools
■ Guidelines: Creating Effective Line Graphs
■ Guidelines: Creating Effective Pie Charts
Illustrating Logical Relationships
■ Document Analysis Activity: Analyzing a Graphic
■ Document Analysis Activity: Interactive Graphic [LaunchPad]
Illustrating Process Descriptions and Instructions
Illustrating Visual and Spatial Characteristics
■ Guidelines: Presenting Photographs Effectively
■Tech Tip: How To Create and Insert Screen Shots
Creating Effective Graphics for Multicultural Readers
Writer’s Checklist
Case 8: Creating Appropriate Graphics To Accompany a Report [LaunchPad]

Part 4: Learning Important Applications
9: Writing Correspondence
Understanding the Process for Writing Correspondence
■ Focus on Process: Writing Correspondence
■ Choices and Strategies: Choosing a Type of Correspondence
Presenting Yourself Effectively in Correspondence
Use the Appropriate Level of Formality
Communicate Correctly
Project the “You Attitude”
Avoid Correspondence Clichés
Communicate Honestly
■ Ethics Note: Writing Honest Business Correspondence
Writing Letters
Elements of a Letter
Common Types of Letters
Writing Memos
■ Guidelines: Organizing a Memo
Writing Emails
■ Guidelines: Following Netiquette
■ Document Analysis Activity: Following Netiquette in an Email Message
Writing Microblogs
■ Guidelines: Representing Your Organization in a Microblog
Writing Correspondence to Multicultural Readers
Writer’s Checklist
Case 9: Setting Up and Maintaining a Professional Microblog Account [LaunchPad]

10: Applying for a Job
Establishing Your Professional Brand
■ Guidelines: Building the Foundation of Your Professional Brand
■ Guidelines: Presenting Your Professional Brand
■ Ethics Note: Writing Honest Job-Application Materials
Understanding Four Major Ways To Look for a Position

Writing Résumés

■ Guidelines: Using LinkedIn’s Employment Features
Elements of the Chronological Résumé
■ Guidelines: Elaborating on Your Education
Elements of the Skills Résumé
Preparing a Plain-Text Résumé
■ Guidelines: Formatting a Plain-Text Résumé
■ Document Analysis Activity: Preparing a Résumé
■ Document Analysis Activity: Blane C. Holden’s Online Portfolio [LaunchPad]

Considering Nontraditional Résumés

■ Guidelines: Planning a Nontraditional Résumé

Writing Job-Application Letters
Writing Follow-up Letters or Emails After an Interview
Writer’s Checklist
Case 10: Identifying the Best-of-the-Best Job-Search Sites [LaunchPad]

11: Writing Proposals
■ Focus on Process: Writing Proposals
The Logistics of Proposals
Internal and External Proposals
Solicited and Unsolicited Proposals
The “Deliverables” of Proposals
Research Proposals
Goods and Services Proposals
Persuasion and Proposals
Understanding Readers’ Needs
Describing What You Plan to Do
Demonstrating Your Professionalism
■ Guidelines: Demonstrating Your Professionalism in a Proposal
■ Ethics Note: Writing Honest Proposals
The Structure of the Proposal
■ Guidelines: Introducing a Proposal
Proposed Program
Qualifications and Experience
■ Document Analysis Activity: Writing the Proposed Program
■ Document Analysis Activity: Marketing Proposal Presentation [LaunchPad]
■ Tech Tip: How To Create a Gantt Chart
Sample Internal Proposal
Writer’s Checklist
Case 11: Revising a Brief Proposal [LaunchPad]

12: Writing Informational Reports
■ Focus on Process: Writing Informational Reports
Writing Directives
■ Document Analysis Activity: High Plains Water-Level Monitoring Study [LaunchPad]
■ Document Analysis Activity: “Global Forest Change” Interactive Map [LaunchPad]
■ Document Analysis Activity: Writing a Persuasive Directive
Writing Field Reports
■ Guidelines: Responding to Readers’ Questions in a Field Report
Writing Progress and Status Reports
■ Ethics Note: Reporting Your Progress Honestly
Organizing Progress and Status Reports
Concluding Progress and Status Reports
■ Guidelines: Projecting an Appropriate Tone in a Progress or Status Report
Sample Progress Report
Writing Incident Reports
Writing Meeting Minutes
Writer’s Checklist
Case 12: Writing a Directive About Using Agendas for Meetings [LaunchPad]

13: Writing Recommendation Reports
Understanding the Role of Recommendation Reports
Using a Problem-Solving Model for Preparing Recommendation Reports
Identify the Problem or Opportunity
Establish Criteria for Responding to the Problem or Opportunity
Determine the Options
Study Each Option According to the Criteria
Draw Conclusions About Each Option
Formulate Recommendations Based on the Conclusions
■ Ethics Note: Presenting Honest Recommendations
Writing Recommendation Reports
Writing the Body of the Report
■ Guidelines: Writing Recommendations
Writing the Front Matter
■ Tech Tip: How To Format Headers, Footers, and Page Numbers
■ Tech Tip: How To Create a Table of Contents
■ Guidelines: Writing an Executive Summary
Writing the Back Matter
■ Document Analysis Activity: Analyzing an Executive Summary
■ Document Analysis Activity: Influenza 2010–2011: ACIP Vaccination Recommendations [LaunchPad]
Sample Recommendation Report
Writer’s Checklist
Case 13: Analyzing Decision Matrices [LaunchPad]

14: Writing Definitions, Descriptions, and Instructions
■ Focus on Process: Writing Definitions, Descriptions, and Instructions
Writing Definitions
Analyzing the Writing Situation for Definitions
■ Choices and Strategies: Choosing the Appropriate Type of Definition
Writing Sentence Definitions
■ Guidelines: Writing Effective Sentence Definitions
Writing Extended Definitions
Writing Descriptions
Analyzing the Writing Situation for Descriptions
Drafting Effective Descriptions
A Look at Several Sample Descriptions

■ Guidelines: Providing Appropriate Detail in Descriptions

Writing Instructions
Understanding the Role of Instructional Videos
Designing a Set of Written Instructions
■ Guidelines: Designing Clear, Attractive Pages
Planning for Safety
■ Ethics Note: Ensuring Your Readers’ Safety
Drafting Effective Instructions
■ Guidelines: Drafting Introductions for Instructions
■ Guidelines: Drafting Steps in Instructions
Revising, Editing, and Proofreading Instructions

■ Guidelines: Testing Instructions for Usability

A Look at Several Sample Sets of Instructions
■ Document Analysis Activity: Presenting Clear Instructions
■ Document Analysis Activity: Mechanism Description Using Interactive Graphics [LaunchPad]
■ Document Analysis Activity: Process Description Using Video Animation [LaunchPad]
■ Document Analysis Activity: Instructions Using Video Screen Capture [LaunchPad]
■ Document Analysis Activity: Instructions Using a Combination of Video Demonstration and Screen Capture [LaunchPad]
■ Document Analysis Activity: Definition Using Video Animation [LaunchPad]
Writing Manuals
Writer’s Checklist
Case 14: Choosing a Medium for Presenting Instructions [LaunchPad]

15: Making Oral Presentations
■ Focus on Process: Preparing an Oral Presentation
Preparing the Presentation
Analyzing the Speaking Situation
Organizing and Developing the Presentation
■ Guidelines: Introducing and Concluding the Presentation
Preparing Presentation Graphics
■ Tech Tip: How To Create a Master Page Design in PowerPoint
■ Tech Tip: How To Set List Items To Appear and Dim During a Presentation
Choosing Effective Language
■ Document Analysis Activity: Integrating Graphics and Text on a Presentation Slide
■ Guidelines: Using Memorable Language in Oral Presentations
Rehearsing the Presentation
■ Thinking Visually: Delivering the Presentation
Answering Questions After a Presentation
■ Ethics Note: Answering Questions Honestly
Speaker’s Checklist
Case 15: Understanding the Claim-and-Support Structure for Presentation Graphics [LaunchPad]

Appendix: Reference Handbook
A: Documenting Your Sources
Note Taking
APA Style
IEEE Style
MLA Style
B: Editing and Proofreading Your Documents
Proofreading Symbols and Their Meanings
Selected Sample Documents and Examples
Index of Features