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Test Bank (Downloadable files) For Strategic Management: A Competitive Advantage Approach, Concepts and Cases , 17th Edition By Forest R. David,Meredith E. David,ISBN-13:9780135203750

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Test Bank (Downloadable files) For Strategic Management: A Competitive Advantage Approach, Concepts and Cases , 17th Edition By Forest R. David,Meredith E. David,ISBN-13:9780135203750

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Test Bank (Downloadable files) For Strategic Management: A Competitive Advantage Approach, Concepts and Cases , 17th Edition By Forest R. David,Meredith E. David,ISBN-13:9780135203750

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Description

For undergraduate and graduate courses in strategic management.

This ISBN is for the MyLab access card. Pearson eText is included.

A practical, skills-oriented approach to strategic management

In today’s economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping students develop their own cutting-edge strategy through skill-developing exercises. It offers more coverage than any other textbook on important issues related to business ethics, social responsibility, global operations, and sustainability — one of the reasons it is adopted at more than 500 colleges and universities worldwide. Thoroughly updated and revised with current research and examples, the 17th Edition helps students and managers effectively formulate and implement a strategic plan that can lead to a sustainable competitive advantage for any type of business.

Reach every student with MyLab Management

MyLab™ is the teaching and learning platform that empowers you to reach every student. By combining trusted author content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student. Learn more about MyLab Management.

Plus, give students anytime, anywhere access with Pearson eText
Pearson eText
 is a simple-to-use, mobile-optimized, personalized reading experience available within MyLab. It lets students highlight, take notes, and review key vocabulary all in one place — even when offline. Seamlessly integrated videos and other rich media engage students and give them access to the help they need, when they need it. Educators can easily share their own notes with students so they see the connection between their eText and what they learn in class.

Table of Contents

PART 1: OVERVIEW OF STRATEGIC MANAGEMENT

1. The Nature of Strategic Management

PART 2: STRATEGY FORMULATION

2. Business Vision and Mission

3. The External Assessment

4. The Internal Assessment

5. Strategies in Action

6. Strategy Analysis and Choice

PART 3: STRATEGY IMPLEMENTATION

7. Implementing Strategies: Management and Marketing Issues

8. Implementing Strategies: Finance and Accounting Issues

PART 4: STRATEGY EVALUATION AND GOVERNANCE

9. Strategy Evaluation and Governance

PART 5: KEY STRATEGIC MANAGEMENT TOPICS

10. Business Ethics, Environmental Sustainability, and Corporate Social Responsibility

11. Global and International Issues

PART 6: STRATEGIC MANAGEMENT CASE ANALYSIS

How to Prepare and Present a Case Analysis